SHAUN SHO
Founder & Creative Director
|
As the award-winning creative director and founder of Neighbor, Shaun has 3 decades of creative experience and exposure. He has spearheaded local and overseas campaigns that are highly-acclaimed and left an indelible mark in the minds of the public. Leading a globally-minded team of creatives, he believes that effective work comes from the synergistic application of 3 disciplines in his integrated creative agency: branding, advertising and design. His flair for style and innovative ideas later plays a key factor for Neighbor’s involvement in the creative and marketing strategies for esteemed clients in the international luxury sector. As a certified Practising Management Consultant and a creative who understands business, Shaun consults and advises clients’ senior management teams including CEOs, Managing Directors and owners, auditing their companies and thus solving business problems, paving the way for company growth.

ANNETTE TAN
Senior Editorial Partner
|
Annette’s experience spans numerous genres, showcasing her versatility in writing. With over three decades of experience, she has helmed lifestyle magazines such as BBC GoodFood Asia, Luxury, Food & Travel, Revolution, 24/7, and East, and continues to serve as the managing editor of SC magazine, a role she has held for over a decade. She was a popular columnist for publications like The New Paper, FHM, and Maxim Singapore. Additionally, she has contributed to commercial copywriting for numerous brands, including Guerlain, Country Road, Takashimaya Shopping Centre, Philips Home Appliances, Samsung, Agnes B, SingTel, Tangs, the Australian Tourism Commission, and SC Global Developments. Annette is the author of Savour Chinatown: Memories, Stories, and Recipes and co-author of Morocco Chic, Spa Style Asia, and Thailand Chic. She is also the chef-owner of FatFuku, a private dining establishment celebrated for its innovative Peranakan cuisine.

PAVI
Account Executive
|
Holding an Upper Second-Class Honours degree in Fashion Marketing and Branding, Pavi brings a unique blend of academic knowledge and practical experience to the table. Her expertise in client collaboration, project management and creative direction allows her to excel in both digital and traditional media campaigns. In her previous role as a Creative Director and Producer, Pavi adeptly guided production teams and fostered clear communication with clients. Her portfolio boasts collaborations with esteemed organisations such as Workforce Singapore, Singapore Kindness Movement and Singapore Police Force, underscoring her expertise in the field. With a knack for steering projects from inception to completion, Pavi effortlessly navigates the realms of creativity and strategy, embodying the spirit of success both in the boardroom and in the saddle.