Our mission is to work closely with niche clients to create unique brand experiences, and project the desirability of products and services to the intended audience. We believe in pushing boundaries to achieve memorable and effective results in today’s saturated environment. The emotional appeal of our works connect people in a way that goes beyond the tangible. With our wealth of knowledge, capabilities and proven approach, NEIGHBOR is your ideal creative partner in your strategic endeavour.
Neighbor is one of the key agencies in Singapore that specialises in developing and servicing premium brands. We possess the varied expertise needed to project the desirability of our clients’ products and services. This is essential in achieving the right brand image and superiority over your competitors. With our experience in this arena, we are in the best position to differentiate your brand from the rest.
We are a consolidated expertise of Branding, Advertising and Design professionals with 30 years of industry experience and our pool of reputable clientele is a testimonial of our track record. We are backed by success stories in the development of branding, design and advertising campaigns for iconic brands such as Singapore Airlines, Porsche, Nike Timing, Franck Muller, Royal Selangor to name a few.
We strongly believe in helping clients achieve their business objectives. Neighbor stands apart from others with the skills, experience and know-hows in the amalgamation of branding, design and advertising systems. This results in a far more effective branding system that is developed with a strong design foundation and marketed with the understanding of advertising principles. Likewise, our design and advertising principles strengthen our clients’ brand values when they are executed with branding intelligence.
Neighbor’s research is intensive and in-depth, this might include the latest trends, international forecast, new media analysis, surveys and interviews. Such thorough research helps us to understand and deliver results that speaks to the mind and hearts of the target audience. Our creative approach was also designed to cut through the clutter by taking into consideration the media environment.
Unlike most agencies where the creative team is isolated from the client, Neighbor, both the Account and Creative Teams (including directors), will be working closely with clients in meeting all objectives. Neighbor also provides all the services required for this project in-house to bring you tighter integration in the execution of the deliverables.
We believe in providing additional value by going the extra mile and effort, taking care of your business like it’s our own. Neighbor believes in working with the client’s budget & needs to provide best possible solutions. Very often, we also provide limited marcom support to clients with stretched resources.
We have experience in brand and identity development across diverse industries which enables us to offer fresh perspectives, cross-platform integration and out-of-the-box ideas to position your brand uniquely. A factor that helps to inject your brand with excitement and foster brand preference amongst audience, enthusiasts and potential business partners.
Founder & Creative Director
As the award-winning creative director and founder of Neighbor, Shaun Sho has more than 29 years of creative experience and exposure. He has spearheaded local and overseas campaigns that are highly-acclaimed and left an indelible mark in the minds of the public. Leading a globally-minded team of creatives, he believes that effective work comes from the synergistic application of 3 disciplines in his integrated creative agency: branding, advertising and design. His flair for style and innovative ideas later plays a key factor for Neighbor’s involvement in the creative and marketing strategies for esteemed clients in the international luxury sector. As a certified Practising Management Consultant and a creative who understands business, Shaun consults and advises clients’ senior management teams including CEOs, Managing Directors and owners, auditing their companies and thus solving business problems, paving the way for company growth.
Senior Editorial Partner
Annette’s experience spans numerous genres, reflecting her versatility when it comes to writing well. In her 25 years of writing experience, she has helmed lifestyle magazines such as BBC GoodFood Asia, Luxury, Food & Travel, Revolution, 24/7, East and continues to serve as the managing editor of SC magazine, a position she has held for the last 13 years. She was also a popular columnist for The New Paper (Sexless In The City, 2004 to 2006), FHM (Dr Suzie, 2001 to 2005) and Maxim Singapore (She Says, 2004 to 2006). Additionally, she has lent her talents to commercial copywriting for numerous brand names including Guerlain, Country Road, Takashimaya Shopping Centre, Philips Home Appliances, Samsung, Agnes B, SingTel, Tangs, the Australian Tourism Commission and SC Global Developments to name a few. Annette is the author of Savour Chinatown: Memories, Stories and Recipes, as well as the co-author of Morocco Chic, Spa Style Asia and Thailand Chic.
YEE HUI MIN
Head of Marketing Operations
Hui Min handles Neighbor’s major accounts, serving as a sharp communicator between clients and creatives. She was formerly a Media Producer at FXMedia Singapore, where she conceptualised media content, delivered creative sales pitches, and produced media strategy and creative solutions for clients that included retail malls, entertainment centres and fashion brands. At FXMedia, she worked in Shanghai for a year in partnership with George P. Johnson, the world’s premier event and experience marketing agency, handling major clients like global commercial property developer Tishman Speyer.