Denni is a fashion jewellery company with over 100 outlets in Asia, USA and Spain. We are commissioned to conduct a brand audit and improve its existing brand architecture and identity implemented since the company was established in 1982.
The new brand strategy caters for their expanding brand portfolio and creates a modernised identity to capture new markets and younger audience, this includes creating Denni’s ecommerce platform. The new brand mark is derived from a collection of representative categories; ring, bracelet, bangle, earrings etc. where the common thread is their inherent circular forms. The visual movement of the cascading assemblage of bold-to-thin rings portrays designing, refining and producing quality assortment through constant phases of newness.