Denni is a fashion jewellery company with over 100 outlets in Asia, USA and Spain. We are commissioned to conduct a brand audit and to improve its existing brand architecture and visual identity implemented since the company was established in 1982.

The new brand strategy caters for their expanding brand portfolio and creates a modernised identity design to capture new markets and younger audience, this scope includes designing and developing Denni’s ecommerce platform. The new brand mark is derived from a collection of representative categories such as ring, bracelet, bangle, earrings where the common thread is their inherent circular forms. The visual movement of the cascading assemblage of bold-to-thin rings portrays designing, refining and producing quality assortment through constant phases of newness.