SHAUN SHO
Founder & Creative Director
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As the award-winning creative director and founder of Neighbor, Shaun has 3 decades of creative experience and exposure. He has spearheaded local and overseas campaigns that are highly-acclaimed and left an indelible mark in the minds of the public. Leading a globally-minded team of creatives, he believes that effective work comes from the synergistic application of 3 disciplines in his integrated creative agency: branding, advertising and design. His flair for style and innovative ideas later plays a key factor for Neighbor’s involvement in the creative and marketing strategies for esteemed clients in the international luxury sector. As a certified Practising Management Consultant and a creative who understands business, Shaun consults and advises clients’ senior management teams including CEOs, Managing Directors and owners, auditing their companies and thus solving business problems, paving the way for company growth.

ANNETTE TAN
Senior Editorial Partner
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Annette’s experience spans numerous genres, showcasing her versatility in writing. With over three decades of experience, she has helmed lifestyle magazines such as BBC GoodFood Asia, Luxury, Food & Travel, Revolution, 24/7, and East, and continues to serve as the managing editor of SC magazine, a role she has held for over a decade. She was a popular columnist for publications like The New Paper, FHM, and Maxim Singapore. Additionally, she has contributed to commercial copywriting for numerous brands, including Guerlain, Country Road, Takashimaya Shopping Centre, Philips Home Appliances, Samsung, Agnes B, SingTel, Tangs, the Australian Tourism Commission, and SC Global Developments. Annette is the author of Savour Chinatown: Memories, Stories, and Recipes and co-author of Morocco Chic, Spa Style Asia, and Thailand Chic. She is also the chef-owner of FatFuku, a private dining establishment celebrated for its innovative Peranakan cuisine.

CHANTELLE NATHAN
Brand & Marketing Operations Lead
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With a foundation in Fashion and a career spanning roles from managing sales floors to shaping group marketing strategy, Chantelle brings creativity to everything she does. Her journey reflects a seamless blend of artistry and strategic thinking. As a former Hospitality Marketing and Fashion Operations Consultant, she combines aesthetic sensibility with strategic insight to help brands tell stories that are authentic and memorable. Guided by faith, resilience and compassion, Chantelle approaches every project with heart. Her fashion background honed her eye for detail, while hospitality taught her the art of crafting experiences that resonate. Deeply connected to the arts, she draws inspiration from galleries, performances and her own creative pursuits. A classical dancer, music lover and adventurer at heart, she finds inspiration in every corner of life. Most of all, she cherishes little adventures with her children, who remind her daily to see the world with curiosity and wonder.