Craft is a boutique public relations and communications agency whose forté lies in the tailored solutions for lifestyle and retail clients. Keeping in line with the trends of these industries, the logo translates modernity and an identity that is in tune with portrayal of such industries. The logotype depicts the act of refinement; crafting bold shapes into streamlined words, akin to the process of effective management of and filtering massive information into a clear, concised message to the public.