Hotel Indigo Phuket Patong had tasked Craft, Neighbor’s sister company, to create two media events, one in Singapore and the other in Shanghai, during the lead up to the hotel’s launch to drive media interest and awareness for the property. The remit also included media relations, press releases and media pitching.

Craft created two successful media events where the media came to understand the Hotel Indigo brand and the brand expression in the Phuket context. Aside from Instagram-worthy showcases of key influences behind the property – nightlife, fishing village and tropical rainforest – we also brought elements such as the tattoo parlour, cabaret and muay thai to complete the experience.