Situated along the iconic Orchard Road, Paragon is synonymous with all things luxury. In 2015, we were the appointed agency out of 12 shortlisted agencies to develop and manage the mall’s branding, design and advertising for both its retail mall and medical centre. This included all branding, thematic and tactical endeavours that focused on further enhancing the mall’s brand image and its subsidiaries.
“NEIGHBOR exhibits the right kind of creative energy and also has a good understanding of our brand positioning. We feel that they will help us achieve our communications needs in a fresh and exciting manner.”