The Bus Collective is a pioneering resort hotel in Southeast Asia that repurposes decommissioned buses into unique guest rooms, seamlessly blending sustainability, innovation and local culture. Its name reflects the collection of 20 upcycled buses and the spirit of community, inviting guests to embark on a shared journey of exploration within the vibrant ecosystem of Singapore’s Changi Village. The brand identity emphasises the resort’s commitment to sustainability and its ability to offer an unconventional yet luxurious experience, where nature and authentic local attractions converge. The logo, inspired by a bus window framing diverse sceneries, symbolises infinite possibilities for adventure and immersion, reinforcing the brand’s modern, sophisticated and environmentally conscious ethos.