Tirtha Bridal was conceptualized in 1998 by Koji & Yuka Koreyasu, a Japanese husband-and-wife team aspiring to create unique, unrivalled weddings in Bali. In 2003, they launched their first property Tirtha Uluwatu, a 6,000 square metre architectural masterpiece situated atop the breath-taking cliffs of Southern Bali and overlooking the vast Indian Ocean. The venue has been lauded internationally for its visionary design and unique concept, and has been the backdrop of many blissful weddings. Tirtha Bridal’s latest property The Villa by Tirtha, located just next to Tirtha Uluwatu, provides couples with a Balinese-inspired wedding experience in the privacy of a stunning 8-bedroom villa. A multi-pronged PR plan by Craft includes media engagement efforts to garner interest in the brand’s offering, a media familiarisation trip for top tier media, proposed events to drive interaction with influencers, celebrities and media, as well as the positioning of key brand personalities as experts in their field.