Tangs is an iconic landmark of Singapore’s shopping district, Orchard Road. The department store distinguishes itself with a glocal culture; a blend of modernity with local persona built since 1923. It houses a spectrum of international and Singaporean brands for the modern shopper. Neighbor has been supporting Tangs in their advertising and design endeavours since 1999, managing fast turnaround projects in ATL, BTL and corporate communications. Over the years, a warm rapport and trust have been built that allows creative works to achieve excellence and objectives.