Blackjack is a boutique retailing high-end streetwear such as Marc by Marc Jacobs, Tsumori Chisato, Eley Kishimoto etc. We are tasked to design the Spring/Summer collection mailer to be sent to their VIPs. Inspired by the client’s name, we thought it would be an appropriately edgy statement for the customers to receive a deck of cards. The result is a triple-purpose novelty; a perforated direct mailer, a poster and a deck of cards rolled-into-one. Fluorescent inks and overprinting are used to achieve a cutting-edge look and feel.