To position L Hotels & Resorts as the quintessential boutique hotel experience with esteemed offerings like its luxe and elegant interiors by Popo Danes, bathroom amenities by Kiehl’s, and food prepared by Chef Rutger, one of the hottest chefs from Mamasan and Sarong. Craft was also to garner substantial media coverage in key lifestyle and travel titles and also manage a social media program which includes Facebook, Twitter, Weibo and Pinterest.

L Hotels & Resorts became one of the hottest destinations in Bali and a hotel of choice among the well-heeled and those with a taste for good design and luxe stays. The media coverage garnered was also impressive, with coverage in titles across Singapore, Australia, Hong Kong, China as well as US and UK, like Condé Nast Traveller, The Wall Street Journal, Surface Asia, The Age, The Australian and The Straits Times. L Hotels was trending across a number of a social media platforms given the activities and contests that had gone viral.