Marina Square is a shopping mall that sits by the southern bay of Singapore, overlooking the iconic cityscape of the lion city. The persona of the mall is a reflection of the vibrant and leisurely myriad of man-made and natural surroundings of its location; a characteristic that captures young, outgoing families. In similar fashion, our approach for Marina Square’s event branding, marketing, advertising, design and digital campaigns is to capture the surprising, fun and experiential aspect of shopping by the bay.